Viacom launches ?first social TV activation? across multiple brands with Pepsi

Another unique brand activation has hit TV, this time touching multiple properties across Viacom Media Networks (VMN). This partnership is especially interesting because the core of the campaign will happen via hashtag-based contests that will then be featured on TV spots and in shows across CMT, VH1, Comedy Central and MTV. We spoke with Rachel Baumgarten, MTV Music Group's SVP of Integrated Marketing about the major partnership.

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